Chief creative officer + Executive leader

I’m a Creative Executive operating at the intersection of design, operations, and business strategy.

With over 15 years of experience across agency and in-house environments, I’ve built and led high-performing creative teams, developed scalable systems, and partnered with leadership to align creative output with measurable business outcomes.

At Collins + Co., I built the design department from the ground up, evolving it from a project-based function into a fully integrated, revenue-generating team.

Today, I lead multidisciplinary teams across design, copy, and strategy while contributing to broader company decisions around operations, hiring, and growth.

My role extends beyond creative direction. I partner closely with leadership to identify gaps, implement systems, and build the infrastructure needed to support sustainable growth.

WHAT I DO

My leadership approach is rooted in building clarity, structure, and trust.

I focus on creating environments where teams can operate autonomously, take ownership of their work, and grow into leadership roles themselves. By establishing strong systems and clear expectations, I ensure that creative output is not only high-quality, but also scalable and aligned with business objectives.

  • Build scalable creative and operational systems

  • Develop teams into independent, high-performing leaders

  • Align creative direction with business and client goals

  • Bring structure and clarity to fast-moving environments

HOW I LEAD

Throughout my career, I’ve focused on ensuring that creative work drives tangible results for both clients and the business.

  • Scaled a design department from 0 to 5 team members

  • Helped secure and expand key client relationships, including Agency of Record for Guinness Open Gate Brewery, increasing scope by ~50%

  • Contributed to company growth through client retention, expansion, and operational improvements

  • Implemented systems and processes that improved efficiency, visibility, and team performance

BUSINESS IMPACT

My background spans both agency and in-house environments, with experience across branding, digital, packaging, and campaign work.

I’ve worked with a wide range of clients across hospitality, finance, and consumer brands, bringing a multidisciplinary perspective to every challenge.

BACKGROUND
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